Since 2003, LOOP Fair has been the first in its field exclusively dedicated to the discovery, promotion and acquisition of contemporary video art works.
LOOP Fair strives to re-examine traditional art fair models and methods of presentation by taking into account both the changing attitudes of viewing and interacting with art, and the particularities of moving image practices. LOOP offers a unique viewing experience by presenting each film project in a room of a hotel, thus creating a setting that both focuses on the artists’ work and facilitates the particular attention required by this medium.
LOOP creates a community among those in the concomitant fields of contemporary art and cinema, and establishes an occasion to promote and discuss artists’ video and film with a specialized audience.
